Most charities do best with three to five quality posts a week. Consistency matters more than volume, so a plan you can keep up beats a burst of activity followed by silence.
Which platforms are best for charities?
Facebook works well for local supporters and volunteers, Instagram for awareness, and LinkedIn for funders and partners. You do not need to be everywhere. Pick the two or three places your supporters already are.
What to share
- Impact stories: one person, their journey and the part your charity played.
- Appeals and events, planned ahead around your calendar.
- Thank-yous to volunteers, donors and partners.
- Short videos, such as Reels and Stories.
Can people donate through Facebook or Instagram?
Not directly in the UK. Meta ended in-app fundraising for UK charities in July 2024, so your posts should link to your own donation page.
Should charities pay for ads?
Yes, for specific goals such as an appeal or a volunteer drive, with a small, targeted budget.
